The new series of The X Factor has all the ingredients of becoming the biggest television flop of the year.
The revamped presentation which Simon Cowell proudly promised is nowhere near the fun fair expected, the shake up is boring, and the judging panel hasn’t fared much better.
Rita Ora was excellent during her tenure on The Voice, but is now below par, struggling to uplift the show with her rumbustious flair coupled with a horny personality – but to no avail.
She might still regret having been lured to desert the BBC for, I reckon, more lucrative monetary incentives which I am certain she does not need.
As for Cheryl Fernandez-Versini, although looking more of a disappearing act physically, her contribution as a judge is limited due to her restricted vocabulary and her sweet, contrived smile, which is off-putting to say the least.
The new judge Nick Grimshaw has failed to impress so far and remains and unknown quantity.
There is also the problem of misleading the public as to the provenance of those contestants who seem to be already established professionals, whereas the show is supposedly aimed at discovering new talent and meant for young people striving to break into show business and forge themselves a singing career. The whole show has become a mishmash of cheap dramatic acts designed to trick the public into believing that the aim of the show is the discovery of a future generation of explosive talent, ready to take its place in the annals of the entertainment industry.
Simon Cowell, who is regarded by many to be a genius, must reconsider his new strategy which I am afraid is destined to end up as a calamitous exercise in how to ruin a good concept.