What have Francois Hollande and David Cameron got in common?
Nothing to speak of. Both lack charisma and are notorious for their choice of people they appoint to serve them in key and sensitive positions.
Hollande’s first spin doctor was pushed aside after a series of blunders and his second resigned amid corruption claims and reports that he had ordered officials to polish his shoes. Perhaps he mistakenly thought he was in Saudi Arabia but was stunned to find out he wasn’t.
David Cameron had Andy Coulson, who is now being tried in an English court for his involvement in a phone hacking conspiracy and had to resign in disgrace from his post at Downing Street.
In the meantime, President Hollande’s third director of communications is making all the wrong headlines over photographs in which he allegedly smoked pot in front of a bookshelf that featured two works entitled ‘Hitler’.
Gaspard Gantzer, thirty-four, who has only been in the job for two days, showed that he has a lot to learn by leaving the pictures on his own unprotected Facebook page. They have now gone viral on French websites.
It is impossible to say with certainty that the rolled-up cigarette in Mr Gantzer’s hand during a party six years ago contained cannabis.
An experienced spin doctor would probably have claimed that it contained nothing more illicit than tobacco, but Mr Hollande’s PR guru dug himself into a hole by saying he had ‘no idea’ what substance he was smoking in the photograph.
France has one of the toughest laws on cannabis in Europe, with sentences for up to a year in prison for possession.
Mr Gantzer should now seriously consider crossing over to Britain. We are no doubt the most drugged-up nation in Europe.
If he is as cool as his picture shows then he will be the toast of the town and will have his pick of all the lovely fashion models whose habit of sniffing white powder is widespread and makes them as bonkers as one could hope for.
Some even revel in licking the armpits of their girlfriends.
How about that for a kick, Mr Gantzer? Your beloved France can never match that.